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How it works

Turn a lost sale into revenue, in one step.

of/fair adds a single new option at the moment a customer would otherwise walk away, and it pays off for everyone. Here is the whole thing, start to finish.

Your user

Gets the product they wanted, free.

You

Get paid for a customer you were losing.

A sponsor

Funds the reward to win a new customer.

  1. 01

    A customer is about to leave

    Someone wants your product but stops at the price, at your paywall, checkout, or sign-up. Normally, this is where you lose them for good.

  2. 02

    You offer a free way in

    Instead of a dead end, they see a customized offer that fits right into your screen: get it free by completing a quick sponsored task.

  3. 03

    They complete a short task

    The user tries a sponsor’s product or offer, something quick and clearly worth their while, and comes right back to you.

  4. 04

    A sponsor pays their way

    The sponsor covers the cost in exchange for that new customer. You receive real revenue for a sale you were about to lose.

  5. 05

    Everyone comes out ahead

    The user unlocks your product free, you keep the revenue, and the sponsor gains a customer. Your paying customers are never touched.

Where it fits

Anywhere a customer stops at the price

Wherever people drop off over cost, there’s revenue to recover. of/fair slots into the moment that fits your product.

At the paywall

When a user hits “upgrade” or “subscribe” and hesitates, offer the sponsored way in.

At checkout

Recover carts that stall on price by letting the purchase be covered for a task.

At sign-up

Convert visitors who won’t start a trial into active, engaged users.

In a rewards hub

Give members an always-on way to earn points, credit, or perks for free.

Getting started

Almost none of the work is yours

You don’t build the offers, source the sponsors, or design the experience. We handle the customization, bring the demand, and hand you something that already looks like your product. You decide where it goes live.

1

Tell us about your product

A short call to understand your app or website, your pricing, and where customers drop off.

2

We customize and set it up

We design the offer into your brand and journey, and do the heavy lifting to get it live.

3

Go live free and watch it

Turn it on at no cost, see the new revenue, and optimize or switch off anytime.

Stop losing the users who won’t pay.

Start a free test in your app or website, customized to your brand, with no upfront cost.