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How it works

One loop, verified end to end.

of/fair sits between demand and supply and does the hard part in the middle: match, verify, detect fraud, and settle money exactly. Here is the whole path a reward travels.
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Advertisers

Demand: fund campaigns, pay for verified events.

of/fair

The broker: match, verify, de-fraud, settle.

Publishers

Supply: show the offerwall, reward real users.

  1. 01

    Demand creates offers

    An advertiser defines a campaign: title, creatives, targeting, budget, and one or more checkpoints with absolute payouts.

  2. 02

    We match & serve

    On each offerwall session we compute eligible offers only. Targeting, budget, frequency caps and per-publisher classification are enforced server-side, then ranked deterministically. The feed path is precomputed to stay fast.

  3. 03

    A user completes a mission

    The end user starts an offer from the publisher’s offerwall and completes the task in the advertised app. The client only triggers, it never decides payout.

  4. 04

    The completion is verified

    The checkpoint arrives as a signed S2S postback or an MMP-attributed event. We validate the signature, dedupe against replays, and run the fraud pipeline before anything is approved.

  5. 05

    Money splits, fairly

    On approval, the advertiser payout splits through a pluggable revenue-share module: our cut, and the publisher’s net. Everything is exact integer micro-units.

  6. 06

    The user is rewarded

    The publisher’s exchange rate converts their net payout into a user-facing reward, and a reward-granted signal fires back to the publisher. Earnings accrue and roll up into payouts.

Two directions of demand

Internal demand, and demand we syndicate out

Advertisers create campaigns on of/fair. That same demand can also flow outward: partner networks consume it as a demand source, so campaigns reach beyond our own supply.

Internal demand

Advertisers on our platform author campaigns and fund UA budgets directly, with multi-checkpoint payouts.

Outbound syndication

Downstream networks consume our offers through a signed feed plus an S2S and pull conversion API, net of our margin, governed by per-partner rules.

of/fair

demand

signed offer feed · S2S + pull conversions

net of our syndication margin

Partner network
Partner app
Aggregator

Run offers that only pay for what’s real.

Tell us whether you’re buying installs or monetizing an app, we’ll take it from there.

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